I have never seen it before, but what a waste of electricity. It should be renamed 'Idiots who fall for scams'. Lots of criticism of the scammers, but not one criticism of the fools who fall for them.
If someone phones up and offers you a £10,000 win for a competition you never entered, and you hand over your credit/debit card details, you are as complicit as the scammers.
Jeeze.
How do these things get on TV?