It's time to go and check whether the heatsink is filling up with fluff. Clearly the cooling is not working properly.
Sadly my Laptop was doing this. I was not at home, travelling and then came to work and was sick for 3 days. Finally, last night, the primary graphics card on my Laptop failed with an ominous repeat of 8 very loud beeping noises.
Tonight I stripped the thing down and found the CPU and primary graphics card (didn't know it at the time), heatsink vents were more than 80% blocked with fluff. It's not the first time I've hovered them out, but I don't have a hoover here and I was mainly in bed sick.
So now my machine is running on the Intel integrated graphics until I decide to take the thing apart again and swap the secondary graphics card over.
What a pain. But it's always a good yardstick. If your PC is normally quiet and it is becoming more and more noisy, it's time to go in and have a look...