Has anyone any idea if a cheaper Boots own brand of hair colour is less effective than, say, Nice n Easy?
I have used Boots colour for a long time, interspersed with whatever they have on offer, sometimes Nutrisse and sometimes L'Oreal. The last colour I used was their own, but my parting didn't seem to take as well, and for the last couple of weeks I am conscious that my white roots are showing more than they should, so I have redone them today, and I can still see that they are a paler colour than the rest!!
Is it really a case of brand names being better than own brand?