Loyalty cards - the new game in town.
Posted: 30 May 2024, 14:26
They are called "Challenges" and you save money if you spend more!
Apparently supermarkets will look at the products you buy over the month and then they will give you offers on them to make sure that you buy that product again and again - from them. The new challenges vary but involve shopping more frequently or hitting a spending target on specific products within a set timeframe.
You get bonus points, and as we all know... Points make prizes! However, they get all your data and know more about your shopping habits than you do.
I avoid cards because of the data mining, but also because the "offers" are not on the things I buy. They tend to be on 'brands' and non-essential items. I never see them on fruit and veg, flour, milk, eggs, fresh meat and so on.
Apparently supermarkets will look at the products you buy over the month and then they will give you offers on them to make sure that you buy that product again and again - from them. The new challenges vary but involve shopping more frequently or hitting a spending target on specific products within a set timeframe.
You get bonus points, and as we all know... Points make prizes! However, they get all your data and know more about your shopping habits than you do.
I avoid cards because of the data mining, but also because the "offers" are not on the things I buy. They tend to be on 'brands' and non-essential items. I never see them on fruit and veg, flour, milk, eggs, fresh meat and so on.