Since our initial yearly introductory package ended, we pay £53.99/ month for BT broadband, landline and free weekend calls, which is expensive, I know.
But I can also see from the town's Facebook pages that there's a lot of Virgin and TalkTalk customers locally who don't get good reception.
I wouldn't want to use TalkTalk anyway, having once, many years ago, had a stand-up row with an over-persistent Carphone Warehouse (the forerunners of TalkTalk) cold-calling salesman, but that's a purely personal position.
